How to Find Your Customers on Instagram

Here is how do you find customers on Instagram? Here’s how to perfectly do that:

YOUR BIO: Take a good look at your business and what you offer, then make sure your Bio is relevant to your business. And be specific. For example, if you’re a Real Estate Agent, tell people what you do, and where you do it! Many Instagram Bio’s misses this point. Some Bio’s may say; ABC Realtor is selling multi-million dollar homes. That’s pretty broad don’t you think? Where exactly does this realtor sell these multi-million dollar homes? A better Bio would read fine to attract customers. Now a prospective new follower will read this and know What this person does and Where he or she does it. Now your one step closer to finding a new targeted follower.

YOUR IMAGES: Instagram is all about the images or pictures right? So make each one count! So once you have decided what you are offering, post what it is your offering. We sometimes get caught up posting all sorts of things based on what we “think” our audience wants only to find we get lost posting all sorts of random stuff and nothing that relates to your business. So if you intend to give your followers a look behind the scenes then focus on posting images of your office, staff, projects, etc. But if your business is product based, you might focus on images of your product. You may even post pictures of your product being made, used or sold? Now you are giving the audience what they want from you and not what you think they want.

YOUR CAPTIONS: When writing your captions take a moment to think about what your writing, check spelling and say it in your voice. So for example; if your business is a Hair Salon, and you are posting the latest trend in a particular hairstyle your caption may read something like this: New hairstyle from the runways of Milan now available to you from us! Or your caption could read, This new style is now available in our salon. See how the caption is relevant to the image.

YOUR HASHTAGS: Hashtags are sometimes misused. People sometimes get caught up in the “popular” hashtags such as “love,” “selfie” and others and always think if they use these they will gain more likes and followers. Sure, on the odd occasion this might work, however, if someone searching for your business is using the hashtag tool the chances are they are searching for words related to your business. So when you use the hashtags use them correctly. If your business is a florist, use hashtags that relate to your picture first, then your business. An example of hashtags for a picture of red roses might be; #redroses #roses #longstemroses #florist #freshflowers #yourbusinessname – we always like to include our business name in the hashtags, So that’s it. Pretty easy isn’t it. A little thought and focus and your Instagram account will explode with targeted followers that you can share your business with.

Author: Michael Austin

Chief Editing Staff. In charge of the published content. Loves technology, hates the iPhone, but uses it everyday. Can't get enough of gadgets. Laptop enthusiast. Hopes you enjoy his content as much as he loved writing it. Don't be shy to contact him!